Digital Marketing Bulletin

EU Court Upholds $2.7 Billion Fine Against Google

  • The European Union’s top court has upheld a 2.42 billion euro fine against Google for anti-competitive practices
  • The fine was imposed in 2017 for favoring its own comparison-shopping service in search results.
  • The decision is a victory for EU competition regulators.

Google was accused of favouring its price comparison service in search results, giving it an unfair advantage over competitors. The court ruled that Google’s actions were discriminatory and violated the principles of fair competition.

This decision could significantly affect how Google operates, as it may be forced to change its search algorithms and data-sharing practices. While Google has already made some adjustments to comply with the initial fine, this ruling could lead to even more significant changes in the future.

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