Brands ranking higher on Google search results are more likely to be mentioned in ChatGPT’s AI-generated responses. Study conducted by Seer Interactive, the study analyzed 10,000 questions across finance and SaaS sectors. Found a strong correlation between Google Page 1 rankings and ChatGPT mentions. While, backlinks and diverse content types showed limited impact.
This highlights the growing importance of search engine optimization (SEO) for visibility in AI-powered search results. High-quality, relevant, authentic content is crucial for both traditional search and AI-driven platform even though the SERPs are flooded with AI-driven low quality content. Keep in mind a correlation doen’t mean it’s a cause.
Source: https://www.seerinteractive.com/insights/what-drives-brand-mentions-in-ai-answers
