Business

Puma

Is PUMA built on shared-values?

To what extend do you think PUMA succeeds in communicating its sustainability efforts at the product level? H​ow do you evaluate PUMA’s sustainability efforts compared to their peers in the industry (e.g. Nike, Addidas)? According to Reinhard Dischner – General Manager Sport style at PUMA, “PUMA does not use their Sustainability Program as a marketing tool” and […]

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Tourism Act

Why Private Sector Is Against The New Tourism Act?

Tourism is one of the main income streams of Sri Lanka since ancient times. Tourism is the fifth foreign exchange earner for the Sri Lankan economy. Not only that but also, the Tourism industry has been contributed more than 11% of the overall employment of Sri Lanka. However, on that fateful day of the Easter attack in April 2019 followed

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How Marketers Build Community During The Wake Of COVID-19

Social distancing seems to be the new norm going forward after the Coronavirus pandemic. However, this is not something new since the advent of social media and technology revolving around it. People are more connected digitally than personally. We have more friends on social media than we do in real life is the ideal case

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